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Owners

The detail, area by area.

Exactly what full management covers, with no vague wording. If a line is missing, it belongs to the additional services — they appear at the foot of this page.

01

The 80-point audit

Before anything else, we visit. General condition, equipment, safety — detectors, extinguisher, first-aid kit, pool fence —, electrical compliance, wifi, bedding, tableware, rental potential. You receive a written report with costed recommendations, which you are free to follow or not.

02

The listing

Written in French and in English, never machine-translated. A title worked for platform search, a structured description, house rules, a welcome book. Platform accounts are created and configured in your name.

03

Revenue management

Floor price, ceiling price, Marrakech seasonality, minimum stays, last-minute discounts, uplifts on peaks — Christmas, New Year, Easter, May bank holidays, the marathon, festivals. Prices are reviewed daily by the tool and arbitrated weekly by a person.

04

Guest selection

Identity verification, review of the planned stay, a reasoned refusal when it does not suit the property: an undeclared party, over-occupancy, an unsuitable group. A refusal costs less than a restoration.

05

The welcome

Every arrival is met in person, whatever the hour. A tour of the property, how the equipment works, the welcome book handed over, a welcome basket. A check-in message goes out the following day.

06

Cleaning and linen

A room-by-room photographic checklist, signed off by the housekeeper before every arrival. Hotel linen, a partner laundry, three sets per bed to hold a run of turnovers. Time-stamped photographs protect you in a dispute.

07

Maintenance

One ticket per incident, with photograph, priority, assigned tradesman, cost and owner approval beyond the threshold. The per-property history stays available — it becomes a selling point the day you sell.

08

Compliance

A registration form sent to the guest before arrival, police registration filed the same day, a furniture inventory kept up to date, insurance cover during the let. We never place a camera inside a property.

Beyond management

The services that add value to the property.

Billed separately, by quotation, and always approved by you before anything is committed.

Interior design and furnishing

Project fee, margin on purchases

Property review, mood boards, furniture selection, home staging before the photo shoot. Twenty years of Valérie Frydlender’s trade, with a single objective: the nightly rate.

Photography, video and virtual tour

Fixed fee, included in the Privilège package

Twenty-five to forty shots per property, of which five to eight hero images finely retouched. Late-afternoon light, table laid, no artificial blue skies.

Works, renovation, upgrades

Project supervision fee

Quotations compared, vetted craftsmen, works photographed as they progress, formal handover. You approve every cost before it is committed.

Year-round caretaking for non-letting owners

Monthly subscription

Caretaking, garden and pool upkeep, opening and closing the house, taking deliveries, technical watch. For the properties you keep for yourself.

Let us start with a visit.

The property audit is where everything starts. It is free and without obligation, and you leave with a written report.

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